While I personally loathe Jelly Belly jelly beans because you never know what flavor you’re gonna get (buttered popcorn!… eww), their Sport Beans have been wildly successful and are the perfect bite-sized energy-packed beans. At Interbike 2009, Jelly Belly introduced all-new formulas to provide longer-lasting energy and better taste for endurance athletes. Here’s the skinny from Sport Beans:
Sport Beans® jelly beans, introduced by Jelly Belly Candy Company and the world’s first sports performance jelly beans, are now made with all natural formula. Sport Beans are flavored with natural flavors from fruit juices, use colors derived from natural sources and are naturally sweetened with evaporated cane juice and are free of corn syrup.
The popularity of the Sport Beans jelly beans among cyclists, triathletes, marathon runners and fitness buffs prompted the company to update the Sport Beans jelly beans line with new flavor and color profiles, plus new carb sources. Sport Beans are now made with tapioca syrup and evaporated cane juice replacing corn syrup and sugar.
The four refreshing flavors of Lemon Lime, Orange, Berry and Fruit Punch – formulated to energize the body during exercise – are made with lemon, lime, orange, raspberry, apple and grape juices.
Extreme Sport Beans, a caffeinated variety, available in watermelon and cherry flavors, made with real watermelon and cherry juices.
In addition the company is introducing a new easy-open bag with a resealable zipper. The improved bag makes it easier to dispense the Sport Beans while running, biking, hiking and climbing.
Scientifically formulated for sports performance, Sport Beans jelly beans provides carbohydrates for energy, electrolytes to maintain fluid balance and vitamins to help burn carbs and fat and protect muscles against oxidative damage.
Each of the six flavors of Sport Beans is packaged in 100-calorie single serving packets for portable power before, during and after exercise. The variety provided by six flavors allows athletes to select a favorite or to enjoy the range, escaping taste monotony. Visit www.sportbeans.com.
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