Oakley was born and bred on action sports. Back in 1975 Jim Jannard started creating uniquely-grippy BMX grips which caught on quickly, using a material he developed and trademarked called UNOBTANIUM. He expanded into several accessories and parts in the BMX world, and in the 1980s he expanded the company into ski goggles with the distinctive Oakley logo and frames. While the company has also created footwear and some apparel, Oakley has built an especially loyal following with its sunglasses. Remember the good ol’ Oakley Frogskins sunglasses? Classic! The company sells thousands upon thousands of sunglasses in more than 110 countries and has a burly, distinctive look unlike any other sunglasses company.
Today the Oakley brand continues to excel in action sports categories like skateboarding, skiing, and snowboarding, but also sponsors athletes in cycling, tennis, and many other more traditional sports.
Oakley is headquartered in Foothill Ranch, California, to the east of Newport Beach and Laguna Beach. CEO Colin Baden now presides over the Oakley empire, and the brand continues to sponsor a who’s-who of athletes from Lance Armstrong to Tanner Hall and Shaun White.