REI.com has been one of the most stagnant online presences in the outdoor industry. I’m all for sticking with what works, but REI.com was stuck in ugly land for a long time. I’ve wondered for years why it hasn’t been updated. Honestly, I can’t remember when it was updated last, but it’s been over 5 years, which is an eternity in the online world.
Well, say old and crusty no more because REI.com has entered the modern eCommerce age with a clean and easy-to-use shopping site. I’m not sure if they can keep up with the rampant pace that Backcountry.com keeps to ensure their Web site is clean, fresh and optimized, but I like the changes I’ve seen and we can all hope that they only continue to improve things.
June 2, 2008 - 9:59 am - posted by Kendall Card
amen!