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Sierra Designs Donates to Tornado Relief in Joplin, Missouri

Posted in News, Outdoor Gear by Brig Graff - 08.23.2011

On May 22, 2011, a massive tornado struck the town of Joplin, Missouri causing dozens of deaths and untold millions in damage. Many would call it a crippling event, if it weren’t for the moving resilience of the people there who have begun re-building and even started the school year on time.

To aid with the relief, recently Sierra Designs joined with Terramar to provide more than 750 jackets to families affected by the tornados in Joplin and in Tuscaloosa, AL earlier this year. The project is called the “Community Rebuilding…From the Inside Out” project.

The project included a huge tractor trailer with goods from brands such as Sierra Designs, Clif Bar, Chacos, Outdoor Research and Merrell. From the press release:

“There are a lot of people still suffering in the aftermath of these tornados, so when Terramar asked us to join this project, we were in a position to help and we jumped on board,” said Sue Timbo, marketing director with Sierra Designs. “The combination of a worthy cause and a trusted partner made is easy for us to help out. Hats off to Terramar for spearheading this project.”

Kudos to Sierra Designs and the others who are participating in this project, and good luck to the folks recovering from these tragic circumstances.



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