01.14.2011– Ogden, UT — Suunto, a global leader in sports precision instruments, is unveiling the newest piece in its award-winning Suunto Core collection—the Core Anniversary Edition. The Core Anniversary Edition will be formally launched at Outdoor Retailer Winter Market this month and will be available to customers spring 2011.

The new Suunto Core Anniversary Edition celebrates 75 years of precision and tradition from Suunto. For 75 years, Suunto has led the pack as the premier sports precision instrument designer and manufacturer for the outdoor market. The Core Anniversary Edition uses the Core’s classic style and design with a special 75th Anniversary engraving on the back.

As an all-in-one outdoor sports tool for the vertically inclined, the award winning Core gathers a range of accurate data and information needed when exploring the wilder parts of the globe. The Suunto Core Anniversary Edition is designed to provide reliable, accurate information confidently and evaluate the surroundings. It combines ABC (altimeter, barometer and compass) functions with additional benefits such as a weather trend indicator, depth meter, sunrise and sunset times and a menu in four languages.

Suunto Core 75th Special Edition Features:

• Altitude with log memory and altitude change measurement
• Barometer with storm alarm and weather trend indicator
• Compass with semi-automatic calibration and a digital bearing
• Depth meter
• Sunrise/sunset times with more than 400 locations worldwide
• Digital thermometer
• Multiple watch, date and alarm functions

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I’ve been a long-time Suunto fan. From my first Suunto Vector to my current Suunto Observer, I like the function of the watches and their overall feel. While Polar maintains themselves as the market-leader in heart rate technology, Suunto is no slouch and crushes the competition when it comes to ABC (Altimeter, Barometer, Compass) watches. Along those lines, the new Suunto Core Extreme Edition Red and Vector HR continue to solidify Suunto as the market-leader in ABC watches. Here’s the release:

Suunto, a leading sports precision instrument designer and manufacturer, is releasing two new watches to join its award winning collection. The Core Extreme Edition Red and the Vector HR will be released in November.

Suunto Core Extreme Edition Red

The Suunto Core Extreme Edition Red reflects brand colors with a black aluminum ring with a red accent. The new Core will provide the reliable data as previous Core models. It combines advanced ABC (altimeter, barometer and compass) functions with benefits such as a depth meter, sunrise and sunset times, and a menu in four languages. Accurate to 29,500 feet, the altimeter in the Core displays current elevation, elevation gained and lost, and records session for reviews. The automatic alti/baro mode switches between altimeter and barometer depending on activity and shows the most relevant information for each situation.

Suunto Vector HR

The new Suunto Vector HR is a tool for top performance, whether you’re climbing a mountain or training to. It combines an altimeter, barometer and compass with a heart rate monitor. The Vector HR’s zone alarms let the climber know when his or her heart rate is climbing too fast or when the training regimen is too easy. The new Vector HR also gives an objective measurement of exertion whether it’s a long hike or short intense bursts. The Vector HR’s altimeter features a range up to 29,500 feet and can measure vertical speed. The barometer function also helps you stay ahead of any storm with a weather trend display that tracks changes in the barometric pressure.

The electric compass, with bubble level, gives accurate reading with 3 degree precision. It can also be set to track a certain bearing and show the difference between that and the actual bearing.

The Suunto Vector HR comes with the Analog Comfort Belt, which is a textile band that provides a softer feel.

The Suunto Core Extreme Red and the Suunto Vector HR will be available in November.

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Introducing an entirely new watch lineup from Suunto–the Elementum Series. Consisting of three stylish and functional watches: Aqua (for diving enthusiasts), Terra (for outdoor pursuits) and Venta (for sailing). The entire lineup features new design language not typically associated with the Suunto brand. These are high-end, top-quality timepieces with the guts of a Suunto.

All materials and craftsmanship screams quality and will look good no matter the occasion. That way you can really have a single watch that will take you from the boardroom to deckside, mountainside or undersea without skipping a beat.

The rich feature-set of each activity-specific watch is well-rounded and highly accurate (that’s why it’s a Suunto). Here are the details:

Suunto Elementum Terra

The Elementum Terra combines decades of outdoors experience with a lifetime in precision craftsmanship, making it a survival tool no real adventurer can do without.

Features:

• Time, date and alarm
• Backlight
• Altimeter
• Barometric pressure and trend
• 3D compass
• Chronograph
• Cumulative ascent/descent
• Logbook: last 8 ascent/descents with max. altitude
• MSRP: $899-$1199

Suunto Elementum Aqua

The Elementum Aqua is a modernly designed timepiece that combines the craftsmanship of chronograph construction with the functionality of a high-technology diving watch.

Features:

• Time, date and alarm
• Backlight
• Auto dive mode
• Depth and max depth
• Dive time
• Surface time
• Water temperature
• Number of dives
• Logbook: last 14 dives
• MSRP: $899-$1199

Suunto Elementum Ventus

The Elementum Ventus is the perfect complement to the perfect yacht as a highly sophisticated, functional sailing timepiece designed with elegance.

Features:

• Time, date and alarm
• Backlight
• Barometric pressure trend graph (12 hour)
• 3D compass
• Sailing timer
• Chronograph
• Logbook: 24 hour barometer graph
• MSRP: $899-$999

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The winning ways continue for Suunto Athletes as Matty Reed and Conrad Stoltz each added another win to their season totals. Reed won the Pan American Championships in Oklahoma City and Stoltz won the XTERRA Cup Series race in Michigan over the weekend.

On Saturday, Reed used a hot start to propel himself to the victory. He was second coming out of the water and then charged to the lead on the bike. Reed then used a dominant run to pull away from the field.

The win is the third for Reed this season. He won the Miami International Triathlon in March, Ironman California in Oceanside in April and was leading the St. Anthony triathlon last month before getting a flat tire.

Fellow Suunto athlete Conrad Stoltz is now two-for-two in XTERRA Cup Series races after winning at Fort Custer State Park on Sunday. Stoltz used his power on the bike to pull away from the field and never looked back. The win comes after last month’s season-opening victory in Las Vegas and puts Stoltz on top of the series leader board.

Stoltz will try to make it three wins in a row next week in Alabama. Reed and Stoltz both train and compete with Suunto’s t6c wristop, heart rate monitor belts and PODs.

Looks like a great heart rate belt for those who spend time at the gym and the trails. Most gym equipment utilizes Polar’s frequencies, which has left Suunto out in the dark at the gym, but not so with the new Dual HRM belts from Suunto. Here are the details:

Building off the already successful comfort belt, Suunto’s Fitness Training line takes another step forward with the release of its new Dual Belt. The world leader in manufacturing sports precision instruments has created a new textile heart rate strap that works with gym cardio equipment and the Suunto wrist watches.

“The Dual Belt represents a big step toward technology integration and ease of use for the customer,” says Suunto Training Category Manager John Lally, “Suunto is committed to supporting heart rate training and guidance in a multitude of training environments; from the trail to the treadmill Suunto Dual Belt delivers the most accurate information to users looking to improve their fitness.”

The new chest strap utilizes two different transmission technologies, analog transmission and ANT digital radio transmission. ANT digital radio transmission is used with the Suunto training line (t3c, t4c and t6c), as well as the unique proprietary group heart rate monitoring device, the Fitness Solution. Analog provides open transmission that allows communication between the belt and cardio equipment at gyms. Now with the Dual Belt users can see real-time heart rate data transmitted to gym cardio equipment as well as on their wrist.

“With the new Suunto Dual Belt users can now receive heart rate guidance from heart-rate-ready gym cardio equipment in addition to Suunto t-line heart rate monitors and Suunto Fitness Solution in group exercise classes,” says Lally.

The Suunto Dual Belt still provides a snug and comfortable fit. It’s made from textile material and utilizes unique traction straps to keep it in place. The seamless length adjustment and central closing mechanism also provides maximum comfort for a one size fits all strap.

Battery life for the new Dual Belt is 200 hours. MSRP is $99.90.

A monster weekend on the Triathlon schedule turned into a major success story for Suunto Athletes. Andy Potts won his second race in a row at the Wildflower Triathlon in California, Conrad Stoltz won the first XTERRA race of the season in Las Vegas and Emma Snowsill won the season opener for the Dextro Energy Triathlon- ITU World Championship Series in South Korea.

Suunto Athlete Andy Potts claimed victory at the Avia Wildflower Triathlon in Lake San Antonio, California. Potts stayed near the top of the field in the swim and the bike, before turning in a stellar run time to pull away from the group. The victory was the second in a row for Potts who won the St. Anthony’s Triathlon last week.

For the third year in a row Suunto Athlete Conrad Stoltz won the XTERRA West Cup in Las Vegas. Stoltz hung tough on the swim, battled into second on the bike before taking the lead for good on the run. Stoltz is off to a good start in his attempt to defend his XTERRA US Pro Series Championship title. Las Vegas was the first regional championship of the season for the new 8-stop nationwide XTERRA Cup Series.

Olympic Gold Medalist and Suunto Athlete Emma Snowsill claimed the inaugural Dextro Energy Triathlon – ITU World Championship Series race in South Korea. Snowsill used a late surge in the run to claim victory. Suunto also served as the official timing and date partner of the race which was the first of eight in the Championship Series.

Potts, Stoltz and Snowsill all train and compete with Suunto’s t6c wristop, heart rate monitor belts and PODs.

A record run caps off a come-from-behind victory for Matty Reed at the Ironman California in Oceanside. Reed smashed the run course record by 1:27 on way to his second victory of the season.

It didn’t come easy for Reed. He lost his goggles and cap after getting kicked during the swim. He then suffered an asthma attack and fell way behind the field. Reed almost dropped out at that point, but regained his composure and fought all the way back for the victory.

“I’m happy to get the win after a tough start,” says Reed. “I got nailed at about 800 meters and then had an asthma attack. I’ve never lost that much time on the swim in my whole career.” Reed said he had to struggle to refocus on the race, “I just tried to keep my head on straight and get back in the race at whatever it takes. It’s a four hour race and I had three hours to get it back.”

Fellow Suunto teammate Andy Potts finished second after a quick start in the water. Potts broke the swim course record by 47 seconds and finished number two for the second time this season.

“I am happy to set the swim course record” said Potts, “I just wanted to push all the way to the finish line and didn’t want to let off the gas at all. That’s my racing style.”

It was the second 1-2 finish for Suunto’s Reed and Potts this year. The pair also dominated the field last month in Miami finishing just three seconds apart. Both are hoping their strong starts are a good omen for 2009.

“My goal is to be as consistent as possible and improve on last year’s performances” says Potts, “I’m spending more time training on my bike and building strength on my run. I want to be as strong on mile one as I am on mile six and mile 13.”

Both Reed and Potts use the Suunto t6c in their training, something they say helps them get the most out of their performance. “I am out every day to improve and to be my best” says Potts. “I have strong partners behind me, like Suunto, helping me to be my best. If you don’t have the best behind you, you don’t have a chance to be your best.”

Both Reed and Potts will compete at the St. Anthony’s Triathlon in Florida April 26th. Reed will defend his title and go for his third straight win.

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USA Triathlon named Matt Reed Male Athlete of the Year for 2008 Elite ITU. Reed finished 5th in the 2008 World Championships – the highest place ever for an American male – and won the 2008 US Olympic Trials.

Reed, a Suunto sponsored athlete since 2006, says the award is a great way to finish the year. “It’s a huge honor for me. I had a good year, but to be recognized for racing better than any other American guy is incredible,” says Reed.

In his second year with Suunto, Reed put together a stellar 2008. Besides the World Championships and the US Olympic trials, Reed defended his triathlon titles at St. Anthony’s and Boulder Peak. He also won the Miami International, the Bermuda and the 2008 USA National Championship.

Reed credits his wife Kelly for much of his success,

“My wife is my coach and we do it together. She makes it easy. She’s good at planning out a week leading into a big race and is able to keep me in top fitness.”

Reed also credits Suunto’s training line watches for keeping track of his workouts.

“It’s a great tool,” says Reed, “The heart-rate monitor is precise and always accurate. I first started to incorporate heart-rate when I started with Suunto and now I’ve added the foot, bike and GPS PODs and together it definitely helps me get the most out of my key sessions.”

Suunto says it’s honored to have Reed representing it’s training line of products,

“Our mission is to enhance the physical performance of every athlete”, says Suunto Sports Marketing Manager Martin Schamboeck, “To have the USA Triathlete of the year train, and win several events, with our products speaks volumes for our brand.”

Reed’s next race is defending his title at the Miami International Triathlon on March 15th.

USA Triathlon is the sanctioning authority for more than 2,000 diverse events, ranging from grassroots to high-profile races nationwide.

At the elite level, USA Triathlon is responsible for the selection and training of teams to represent the United States in international competition, including the world championships, Pan Am Games and Olympic Games.

More Info: Visit MattyReed.com or Suunto.com