PLAID is the new PLAID

Plaid used to mean something. It meant you belonged to a Scottish clan. Now it means you belong in Portland. From bookstore, to brewery, to Mt. Hood Meadows. There's nothing that quite says authenticity like the right plaid item. It catches the eye without being garish. Plaid is a craftsman's shirt. A maker. An artisan. A smithy. Be earnest and be real. And you know what? At the core, all those things are quite Scottish after all.